Bose · via Sandbox Marketing · Experiential
The Bose Sound Shack at the US Open of Surf
- Role
- Designer & project lead
- Location
- Huntington Beach, CA
- Sector
- Experiential
- Scope
- Event activation · Custom build
Overview
I designed and executed a large retail-style activation at the US Open of Surf: the Bose Sound Shack, a thatched beach hut with custom skateboard-deck displays and multiple stations where festival-goers could demo products from the Bose line-up. Together with the international pop-ups, the Bose campaigns generated over $1.2 million in revenue.
- Event activation
- Custom build
- Experiential retail
- Demo stations
- $1.2M+
- revenue across both Bose campaigns
- 2014
- US Open of Surf
Where I was involved
The build, phase by phase.
Involved in 3 of 7 phases
Phase 03
Design & Layout
Designed the Sound Shack, its custom displays and the overall guest experience.
Key contributions
Retail on the beach
A themed beach hut turned a festival crowd into hands-on product demos.
Custom skateboard displays
Headphones mounted on painted skateboard decks tied the brand to the event's culture.
Gallery
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