Bose · via Sandbox Marketing · Experiential
Bose QC20 Pop-Ups: England & Australia
- Role
- Project coordinator & designer
- Location
- England · Australia
- Sector
- Experiential
- Scope
- Pop-up retail · Fabrication
Overview
I coordinated three-week-running pop-up shops in England and Australia for the introduction of the QC20 noise-cancelling in-ear headphones. Displays were designed and fabricated to be modular and meet international shipping specifications, then installed in public spaces as open-air listening stations where consumers could try multiple products in the Bose line-up. I worked closely with the Bose retail and marketing team on graphics, messaging and the overall customer-felt experience.
- Pop-up retail
- Fabrication
- International logistics
- Open-air displays
- 2
- countries
- 3 wk
- pop-up run
- $1.2M+
- revenue across both Bose campaigns
Where I was involved
The build, phase by phase.
Involved in 4 of 7 phases
Phase 03
Design & Layout
Designed modular displays, graphics and messaging with the Bose retail and marketing team.
Key contributions
Modular by necessity
Displays had to ship overseas and meet shipping specifications, so every component was designed to travel and reassemble.
Experience design
Graphics, messaging and layout designed as one customer journey with Bose's retail and marketing teams.
Gallery
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